Tags: Online Marketing / Social Media Marketing

Things to Consider While Doing Mobile Marketing...

Things to Consider While Doing Mobile Marketing

How Mobile Marketing Influences

Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and versatile mobile ad options.

Mobile technology is always changing, and so are best practices for mobile marketing. As the daily use of mobile devices continues to increase, businesses need to look toward the future and develop a mobile marketing strategy that incorporates the latest strategies for connecting with users on the go. Below we discuss 5 things that you need to consider as you develop your mobile marketing strategy for 2016:

Why Mobile Marketing Is Essential For Your Business

Your business needs a mobile marketing strategy for the same reason that you need a computer and wi-fi access – this is the age in which we live! Walk around any major city and you’ll find more than just a few folks with faces glued to their smartphone screens

It's important to know how many of your customers interact with your business via their mobile devices so you can prioritize your mobile marketing strategy within your overall marketing mix. One of easiest ways to check your mobile traffic is to log in to your Google Analytics account. Once you're inside the admin dashboard, go to Audience > Overview > Mobile > Overview. You'll see the percentage of visitors who are viewing your website from desktop computers, mobile (smart phones), and tablets.

Mobile marketing needs to be compatible across devices.

With so many devices available on the market today, it can become difficult to create a site that functions across devices. The best way to ensure that your website is compatible is by creating a responsive website design. This allows you to optimize across the mobile spectrum without the task of creating an app for each separate device.

Use information about online conduct and page flow among your mobile users to find designs.

Looking at data from your mobile visitors can also help you make important decisions about the types of ads and content that your company uses in mobile marketing. Monitor the online behaviors of mobile device users in order to recognize patterns and tailor content to users based on their device.

For instance, you may notice that visitors tend to view the store location page from their smartphone, but view videos and read product descriptions from their tablets. This information can help you make important decisions about the placement of content and special offers on each mobile page. In this case, you could offer coupons to Smartphone users that appear on the location page, while providing additional product info or cross-sales material near the video content.

One size does not fit all when it comes to mobile ads.

The same ads that appeal to users viewing your site from a desktop computer are not necessarily the most effective for those viewing content from a mobile device. Whereas a longer product video may be helpful for those taking the time to research from home, a mobile user may be more enticed by a video that offers a quick overview they can view in line at the grocery store or waiting for the train.

Pay attention to keyword use in mobile marketing.

When most people think of a keyword strategy, they relate this concept to content marketing. However, keyword use is also essential when it comes to mobile marketing. Since most mobile users are searching for products or services locally, it is important that you include keyword combinations that incorporate the local area. You will also want to make sure that your keyword phrases are no more than 3 words long. This helps ensure that you are capturing the attention of your on-the-go local market who are mostly ready to purchase.

Tips for Pitching the Media

Tips for Pitching the Media

Particularly when you're just starting or growing a business, it's critically essential to get your name out there. You already know that your product or service is innovative, game-changing and indispensable.

Keep your pitch short and smart

If you're pitching a journalist in person, make your presentation shorter than three minutes. In case you're pitching via email, keep your pitch similarly short -- maybe just a few sentences or short paragraphs, with important contact information.

Grab our attention.

Tell us why we should be writing about your company. What inspired you to start your company? Think about what the headline for your story is. Don't forget to communicate your passion for your product or service, which will help make your pitch memorable.

Be relevant

Think beyond just what you (or your client) want to say, and think about how it fits into a larger trend. Telling a reporter about your client’s new product/service will be a much harder sell than talking to them about a new trend that your client is a part of.

Be Relentlessly Engaging

Make the writer or news maker fall in love with your pitch. General pitches generally don’t get landed. Make sure that your pitch is well written and colourful enough to make your client stand out.

Share your challenges.

It's tough being a business owner. We want to hear about the obstacles you're facing, especially if countless other entrepreneurs are facing them, too. And if you've found a way to overcome those obstacles, we want to hear about that, too. That way, we can shine a light on the problem and hopefully bring about solutions and even social or governmental change.

Build a Social Media Rapport

My favourite pitching tip is to connect with the reporter on social media, as well. This works because their inbox is flooded with names of they don’t recognize.

Connecting with them on social media and interacting with their posts on a regular basis will get your name into their heads, so that when your pitches land in their inbox, they recognize your name.

Pitch the Story, not the Product

Pitch the story, not the product. Writers are looking for pitches that offer a story they can put their own spin on.

Tags: SEO / Social Media Marketing

SEO Its Importance In a Business | seo company in hyderabad, hyderabad search engine optimization agencies, telangana seo company, top seo companies in hyderabad

SEO Its Importance In a Business

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can.

In today’s competitive business sector SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business develop and meet the business goals.

Search engine optimization is important because

The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and increase visitors to your web site or customers to your on-line store you need to rank as higher as possible.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.

User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.

SEO is also useful for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social networking channels.

SEO is also important for the smooth running of a major web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more deals.

Tags: Online Marketing / Social Media Marketing

Twitter In India \ hyderabad social media amrketing companies, best social media marketing company in hyderabad

‘Twitter accounts for only 17% of Indian social network users’

As Twitter in India clock a double digit development rate, the smaller scale blogging website represents just 17 percent of the aggregate social network users in one of the world's biggest Internet market.

As per a report by statistical surveying firm eMarketer, Japan will boast of the biggest Twitter population in Asia Pacific at 26 million followed by India at 22.2 million users.

A year ago, the research firm had estimate that India will have 18.1 million Twitter users by 2015.

In India, development this year (2016) is expected to be more than twice as quick at 30.4 percent. While it shows at moderating, it will even now move by 16.5 percent in 2018, the report said.

"Yet, the Twitter population in India speaks a much smaller share of social network users in country, at 17percent and only 8.8 percent of Internet users," it included.

eMarketer said that the low Internet infiltration rate in Asia-Pacific's second-biggest nation implies that generally speaking, only 1.8 percent of the population uses Twitter, which will scarcely move achieving just 3 percent by 2018.

Twitter is also working towards boosting its business and incomes in India by joining partnership with India's biggest private segment bank and securing a Bangalore-based mobile advertising start up.

The efforts are a part of its technique to strengthen its stage, particularly on cell phones, and connect brands with clients.

Recently, Facebook announced that the developing Internet penetration and a large youth population has helped it grow its client base in India to 112 million - which is the biggest after the US.

Of the 112 million clients in India, more than 99 million use the stage on their mobile gadgets in any event once every month. Around 45 million clients in India are utilizing their mobile phones each day to associate with their friends on Facebook.