SEO Its Importance In a Business
An
important aspect of SEO is making your website easy for both users and search
engine robots to understand. Although search engines have become increasingly
sophisticated, they still can't see and understand a web page the same way a
human can.
In
today’s competitive business sector SEO
is more important than ever. Search engines serve millions of users per day
looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store,
SEO can help your business develop and meet the business goals.
Search engine
optimization is important because
The
majority of search engines users are more likely to choose one of the top 5
suggestions in the results page so to take advantage of this and increase
visitors to your web site or customers to your on-line store you need to rank
as higher as possible.
SEO is
not only about search engines but good SEO practices improve the user
experience and usability of a web site.
User’s
trust search engines and having a presence in the top positions for the
keywords the user is searching increases the web site’s trust.
SEO is
also useful for the social promotion of your web site. People who find your web
site by searching Google or Yahoo are more likely to promote it on Facebook,
Twitter, Google+ or other social networking channels.
SEO is also important for the smooth running
of a major web site. Web sites with more than one author can benefit from SEO
in a direct and indirect way. Their direct benefit is increase in search engine
traffic and their indirect benefit is having a common framework (checklists) to
use before publishing content on the site.
SEO can
put you ahead of the competition. If two web sites are selling the same thing,
the search engine optimized web site is more likely to have more customers and
make more deals.