SOCIAL MEDIA MARKETING :
Social media marketing refers to the process of gaining
website traffic or attention through the social media sites
Social media marketing or SMM is form of internet marketing
that implements various social media
Networks in order to achieve marketing communication and
branding goals.Social media marketing primarily covers activities involving
social sharing of content, videos, and images for marketing purposes. For
example: twitter is a social site designed to let people share short messages
or “updates” with others. Facebook, in contrast is a full-blown social
networking site that allows for sharing updates,photos,joining events and a
variety of other activites.
·
Increasing website traffic
·
Building conversations
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Raising brand awareness
·
Creating a brand identity and positive brand
association
·
Improving communication and interaction eith key
audiences
§
Planning –
planning is essential for social media marketing
§ Consistent brand image- using social media for
marketing enables brand image for business across different social media
platforms.while each platform has its own unique environment and voice.business
core identity will stay consistent
§
Blog- blogging is a great social media marketing
tool that lets you share a wide array of information and content with
readers.company blog can also serve as your social media marketing blog,in
which we can blog about your recent social media contests,and events etc..
§ Links-
while using social media for marketing relies primarily on business
sharing its own unique,original content
§
Track competitors- its always important to keep
an eye on competatorsthey can provide valuable data for keyword research
Strategy for Social media marketing
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Facebook
Facebook’s casual,friendly environment
requires an active social media marketing strategy that begins with creating a
facebook business fan page . we should pay attention in layout as it is a key
aspect of the facebook experience.social marketing for business pages revolves
around furthering your conversation with audience by posting industry related
articles
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Google+
Google+ is the new facebook competitor,and
it promotes the same fun,casual atmosphere.on google+ wen can upload and share
photos,videos,links,and view all your +1s. For example:you might try creating a
“super-fan” circle, and share special discounts and exclusive offers only with
that group
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Pinterest
Pinterest is the latest in social media
marketing trends.pinterest’s image centered platform is ideal fo retail, but
anyone can usepinterest for social media purposes
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Twitter
Twitter is the social media marketing tool
that lets to broadcast your updates across the web.follow tweeters in your
industry or related fields,and you gain a followers in return
v LinkedIn
Linkedin is one of the most professional
social media marketing site.Linkedin Groups is a great venue for entering into
a professional dialog with people in similar industries and provide a place to
share content with like-minded individuals
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You tube
You tube is the best place for creating
video content,which is an incredibly powerful social media marketing tool.many
businesses try to create video content with the aim of having their video “go
viral”,but in reality those chances are pretty less.Instead, focus on creating
useful videos.
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